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The promise and the product : 200 years of American advertising posters / Victor Margolin, Ira Brichta, Vivian Brichta

Material Type Books
Publisher New York : Macmillan
Year c1979
Size viii, 152 p., [32] p. of plates : ill. (some col.) ; 29 cm
Vol ISBN:0025794809

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TBF||ArtDeco||62 110007861
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Language English
Contents A Reference Library of books relating to WORK of ILLUSTRATORS in the ART DECO PERIOD 1900 – 1935 with emphasis on Magazines and Periodicals (Gazette du Bon Ton, Wienerwerkstätte, Der Styl, Blanco & Negro, Nuevo Mundo, Vogue, Harpers Bazaar and similar publications)
4to. Quarter burgundy publishers' cloth with grey boards; title gilt on spine; diagonal scratch to illustrated dustwrapper, designed by James Udell. viii, 152 pp; profusely illustrated in B&W and colour.
'Explores the best, the worst and the rarest of American advertising posters of the past two centuries... reflects the time altered attitudes toward women and blacks.'
Notes Bibliography: p. 147-148
Includes index
Authors  *Margolin, Victor, 1941-
 Brichta, Ira
 Brichta, Vivian
Subjects LCSH:Posters
LCSH:Advertising, Outdoor -- United States -- History  All Subject Search
LCSH:Advertising -- United States -- History  All Subject Search
LCSH:Commercial products -- United States -- History  All Subject Search
FREE:Art Deco
Classification LCC:HF5843
DC:659.13/42
BNDC:702.07
ID LB00099807
ISBN 0025794809
NCID BA64367858

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